What Does Diversity Have To Do With Fundraising?

A diverse group of people

Why diversity? How often do you think about diversity at your organization? Do you have a diverse staff? Members of your board? Or the clients you serve? And, what does diversity mean to you, personally? What is Diversity? We're not only about race anymore, and it doesn’t just mean black and white. When we talk about diversity, we’re talking … [Read more...]

How Are You Treating Your Donors? Time to Find Out!

Acknowledgement Process

How Are You Treating Your Donors? Do You Really Know? Over the summer, my good friends at Bloomerang conducted an experiment to see how nonprofit organizations treat their donors. The results were intriguing... How does your organization stack up? Discover How Well You Treat Your Donors It begs the question, how do you treat your donors? And, as a donor, how … [Read more...]

Lessons Learned from ALS Ice Bucket Challenge: Silly Stunt or Brilliant Fundraising?

als-ice-bucket-challenge

It’s not often that I digress from writing about major gifts, but I had to make an exception for the ALS Ice Bucket Challenge. (If you don’t know what I’m talking about, you might be living under a rock -- or on an extremely extended vacation.) In fact, I can’t ever recall a fundraising campaign going viral in this manner, or of this magnitude, before. Just this week, I … [Read more...]

Getting Real with Major Gifts: Interview with Jamie Roseman of Planned Parenthood

Jamie Roseman

For more than a year, I have been blogging about how to raise major gifts. I thought it would be interesting to team up with some of my colleagues in the field to share some of their expertise on the subject. Recently I had the opportunity to speak with Jamie Roseman, at Planned Parenthood Federation of America and Planned Parenthood Action Fund, about her experience with … [Read more...]

Exactly How and Why to Use a Pre-Call Letter with a Donor

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A pre-call letter is a letter (or email) you send to a donor to let them know you will be calling, so hopefully, they are more receptive to your call. Tim asked what I thought of pre-call letters, and how much detail they should have. He also wanted to know if you should really let prospective donors know why you’re calling, or if you should simply say you’ll be calling in … [Read more...]