50 Asks in 50 Weeks

50 Asks in 50 Weeks: A Guide to Better Fundraising for Your Small Development Shop

50 Asks in 50 Weeks

Learn how to identify new prospects for your organization and systemize your asking. You’ll raise far more money this year and every year when you discover the secret to making 50 asks in 50 weeks! It’s the perfect handbook for small development shops. 50 Asks in 50 Weeks will teach you how to:

  • Identify new prospects.
  • Ask for gifts more frequently and easily.
  • Create a fundamental development plan.
  • Understand the basics of fundraising.
  • Colaborate with your board on fundraising.
  • Hire your first development staff member.
  • Work as a cohesive development team with your executive director, development staff members, and board members.

Readers are Raving about “50 Asks in 50 Weeks”

“It’s a real art to take something that’s complicated and make it simple, and that’s just what Amy Eisenstein has done in 50 Asks in 50 Weeks. I finished reading her book just before meeting with some colleagues who told me that they had just hired their school’s first development director. Without thinking twice, I pulled the book out of my bag and said, ‘Here’s what she’ll need to know to set up a smart, well-diversified fundraising shop.’”
Andrea Kihlstedt, Co-founder – Asking Matters


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